Customer relationship management (CRM) is a
widely-implemented strategy for managing a company’s
interactions with customers, clients and sales
prospects. It
involves using technology to organize, automate, and
synchronize business processes—principally sales
activities, but also those for marketing, customer
service, and technical support.
With CRM, your sales, marketing, and customer service
teams can understand every customer and deliver the
right message or answer. By analyzing this
information, you can make better decisions to close more
business, reduce the cost of service, and keep every
customer satisfied.
Learn more about the Salesforce.com CRM cloud model:
Sample of
real-time sales and marketing analytics:
The Sales Cloud
The Sales Cloud is the world’s leading sales application
that eliminates the challenges associated with legacy
software so you can focus on what matters
most: selling. It makes salespeople more productive by
putting all the tools they need to sell in one place,
and pushes customer and deal updates to you
in real time, whether you’re at your desk or on the
road. The result: close more deals faster, gain
real-time visibility into sales, and collaborate
instantly on what matters.
Leading sales organizations are turning to the
Internet—“the cloud”—for fast, easy access to the tools
and services they
need to build closer relationships with customers,
without the risk and expense associated with traditional
software.
With the Sales Cloud, you can also get real-time updates
from the road on your favorite mobile device with native
apps for the Android, BlackBerry, iPad, and
iPhone platforms. And thanks to cloud computing, the
Sales Cloud frees companies from the hidden costs, high
failure rates, and drawn-out implementations of
traditional CRM software and the the associated
maintenance.
How BPS differs in the development of the CRM sales
cloud is the indoctrination of sales training and sales
process. As knowledge of the CRM software alone is only
part of the solution, our sales process consultants
understand the analysis, mapping and psychology of the
sales cycle. BPS will help your executive team define,
analyze and improve your existing (non-technical)
procedures prior to the programming of the sales cloud.
In this way, a clearly defined process which has
been filtered through your sales executives and sales
team is reflected in the development of the salesforce
software.
The Salesforce CRM-powered customer portal provides the
ability to track cases 24 hours a day, including a social
networking plugin that enables the user to
join the conversation about their company on social
networking websites. The Service Cloud also provides
analytical tools and other services including email
services, chatting tools, Google search, and access to
customers' entitlement and contracts.
The key contrast with traditional customer support
software is the “software as a service” model.
Salesforce CRM Customer Service & Support is delivered
by
subscription over the Web, unlike on-premise customer
service software. So there’s no hardware or software to
purchase or maintain, and no lengthy deployment
cycle to impede you, your agents, or your customers.
With the Service Cloud, you can:
Keep agents productive
Reduce service costs
Satisfy every customer
BPSqn. can help your
business make sense of the the
Salesforce.com cloud model. If you are looking to
implement a new Sales or Service solution or customize
your existing Salesforce application, contact us
today
and realize the many benefits of the Salesforce CRM
cloud.
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