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Development Services |
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Our development competencies include
the following core areas of focus:
Salesforce CRM Implementation
Custom Software Development and Cloud Strategy
Social Media consulting and engagement
Our market segment is geared to the SME sector with
additional experience in government affairs. In addition to our development competencies, BPS
also offers security/PIPEDA audits, database design and
data migration. See below for more information on our
core services.
Salesforce CRM Implementation:
CRM has grown to be a preferred solution for
organizations wanting to streamline their sales and
marketing efforts in a single platform. Using the
Software-as-a-Service model, Salesforce provides a
real-time, on demand snapshot of all of your Leads,
Accounts, Contacts and Opportunities with a feature-rich
suite of reporting tools, allowing your sales team to
focus on what they do best. Sell.
Measurement of your technology development ROI is key,
and understanding the metrics of your solution is best
accomplished through visualization. Part of the
engagement of your CRM implementation is the need for
integrating smart monitoring tools which provide
valuable analytics. Incorporation of these algorithms
allow you to get the most out of your CRM solution by
listening to your customers. A smart monitoring solution
gives your organization a platform for measuring what is
being discussed about your brand and your competitors
alike through social media, blogs and RSS feeds. This
information, gathered in real-time can be sorted,
prioritized and represented graphically through a
dashboard which allows proactive decisions to be made.
Use of smart monitoring is also very effective for
campaigns which can include a mix of social media,
webcasts and smart phone integration all gathered in one
source.
At the heart of the Sales Force Automation toolset is a
contact management system for tracking and recording
every stage in the sales process for each prospective
client, from initial contact to final disposition. Many
SFA applications also include insights into
opportunities, territories, sales forecasts / workflow
automation, quote generation, and product knowledge.
Together with the sales component, a complete range of
marketing tools allows you to interact in tandem with
sales strategies such as the running and reporting of
campaigns. CRM systems for marketing help the enterprise
identify and target potential clients and generate leads
for the sales team. A key marketing capability is
tracking and measuring multichannel campaigns, including
email, search, social media, telephone and direct mail.
Metrics monitored include clicks, responses, leads,
deals, and revenue. Alternatively, Prospect Relationship
Management (PRM) solutions offer to track customer behavior and nurture them from first contact to sale.
The Salesforce environment gives you an added advantage
of utilizing the cloud meaning that no software or
hardware investment is required, which can be a costly
option to consider with older systems running legacy
applications.
For more information on transforming your enterprise CRM
using the cloud, visit our
Salesforce CRM page
Custom Software Development and Cloud Strategy:
With the varying degrees of available options in today's
marketplace, it can be a challenge to determine the best
software package for your specific needs. Some of the
time, the solution lies with the acquisition of a COTS
(or common off-the-shelf) software program which serves
a single purpose. At the other end of the spectrum lies a
custom set of objects that fits your unique
requirements which run in the cloud. This is where we can help.
Whether you require a mobile-friendly version of your
website, considering an upgrade of your
application or migrating your data to a new format, our team of
developers and designers are ready to serve.
Linux or Microsoft, .Net, Ruby on Rails or PHP, MS-SQL or MySQL...
whatever your flavor, our team has the expertise to
transform your vision to a tangible solution scalable on
the web.
Mobile website development:
More consumers are accessing information via their
mobile phones with mobile being one of the fastest
growing market segments today. An easy-to-read and
engaging mobile-friendly website provides your audience
a means of easily identifying with your brand without
zooming/scrolling and difficulty navigating your
traditional website on a mobile device.
If your business is considering going mobile,
talk to us
about developing a strategy for your clients and
prospects to reach you via their smartphone. Using our
collaborative approach, we provide not only the design
and development of your mobile-website, but just as
important our team deploys metrics which impact your
business-process such as analytics and the use of
mobile-friendly smart-forms in streamlining conversion of
prospects to your internal site or database.
Before the acquisition of any project, our individual
consultants examine and prioritize your goals. This begins
with the identification of the
main project components filtered through each of our
consultants. Items of consideration and future growth
plans are discussed during this stage, and captured in
a scope document. This document which forms the basis
of the stages of development is presented to the client
to ensure both the goals are understood, as well as any
additional points of consideration. From development
through to the final delivery of the project, the
client, team and project manager(s) can visualize each
stage of the project through our online shared gateway
highlighting discussions, decision points, graphical
components and, where necessary, focus group
information. The result is an iteratively-developed
solution, performed rapidly and successfully due to the
collective prioritization of all feedback and ideas
captured from the start.
For more on the cloud, visit our
cloud computing
page.
Social Media consulting and engagement:
People gain information, education, news, etc., by
electronic media and print media. Social media is
distinct from industrial or traditional media, such as
newspapers, television, and film. It is relatively
inexpensive and accessible to enable anyone (even
private individuals) to publish or access information,
compared to industrial media, which generally require
significant resources to publish information.
Social media has become a platform that is easily
accessible to anyone with internet access. Increased
communication for organizations fosters brand awareness
and better customer service. Additionally, social media
serves as a relatively inexpensive platform for
organizations to complement your marketing efforts. With
emergence of services like Twitter, the barrier to entry
in social media is greatly reduced.
Some of the properties that help describe the
differences between social media and traditional (industrial) media
are:
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Reach - Traditional media
typically use a centralized framework for
organization, production, and dissemination,
whereas social media are by their very nature
more decentralized, less hierarchical, and
distinguished by multiple points of production
and utility. |
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Accessibility - Social media
tools are generally available to the public at
little or no cost. |
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Usability - Social media
production does not require specialized skills
and training, requiring only modest
reinterpretation of existing skills; in theory,
anyone with access can operate the means of
social media production. |
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Immediacy - The time lag between
communications produced by traditional media can
be long (days, weeks, or even months) compared
to social media (which can be capable of
virtually instantaneous responses; only the
participants determine any delay in response). |
Creating awareness of your message through marketing of
your social networking strategy is known as SMO (or
Social Media Optimization). SMO benefits organizations
and individuals by providing an additional channel for
customer support, a means to gain customer and
competitive insight, recruitment and retention of new
customers/business partners, and a method of managing
their reputation online. Key factors that ensure its
success are its relevance to the customer, the value it
provides and the strength of the foundation on
which it is built.
In making this new media meaningful to your business,
increasing sales and marketing efforts is the goal.
Simply having a Facebook page, blog or a corporate
Twitter account alone provides little value. To be
successful, your social media must be developed in
tandem with your sales and marketing effort to realize
the true benefits. BPSqn. can help you chart a course
for success in this new frontier by first breaking down
the knowledge barrier of understanding the nature of social
media and how using an engaged process of social media
can help your business. Upon
completion of your social media strategy, our goal is to
enable your sales and marketing teams to be true
impresarios for your company.
If your business is looking for strategic insight on
harnessing the benefits of social media or you are
considering adding social media to your website, our
consultants can develop a strategy which works for you.
Contact us to
learn more.
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